Dancehall newcomer Platnum Starr is keeping his foot on the gas with the release of the music video for his latest single, “Rifle,” featured on the buzzing WYFL Riddim.
Powered by DJ Mac and Crashdummy, the WYFL Riddim is already creating serious waves, carrying tracks from both fresh faces and major names in dancehall. With several songs from the riddim gaining traction and making an impact, Platnum Starr steps into the mix with a release that adds even more energy to the project.
One thing Platnum Starr has been proving is that he is not waiting around for opportunities. He has been actively building his brand through a steady stream of music, visuals, and image-driven content. From photoshoots to music videos, he has been putting in the kind of work that helps upcoming artistes stand out in a crowded industry.
The video for “Rifle” adds another layer to his push, showing that he is committed to giving fans a full experience. In a time where image, consistency, and presentation are everything, Platnum Starr is clearly focused on staying visible and staying relevant.
Cover Art Express also contributed to the release by designing the official cover artwork, helping to bring the visual side of the single to life.
With the WYFL Riddim gaining momentum and Platnum Starr continuing to invest in his craft, this latest drop is another solid move in the right direction. He’s building, he’s consistent, and he’s showing signs of an artiste who understands what it takes to grow.
