Author: Antoine Chung

Creative genius.
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Is Buying Views a Bad Thing?

In the music and entertainment industries, visibility can be the difference between staying undiscovered or making it big. Artistes today face unprecedented competition, with countless performers, musicians, and entertainers vying for the spotlight. For many, buying views has become a strategy to stand out in this crowded space. While this approach is often a controversial topic, it offers many benefits to artistes looking to expand their fanbase. For artistes, the main aim is to get noticed, there are many ways to do this, buying views is just one of them. Despite the constant outcry against bought views and likes (especially on youtube), It is safe to say that buying views isn’t necessarily a bad thing as it can become an asset to attract potential subscribers, create momentum, level the playing field for less established artistes and increase reach with fewer resources.

  1. Attracts Potential Subscribers and Creating Momentum

A higher viewership can create an opportunity for viewers to become more interested in a channel and encourage them to further explore its content. A major challenge for upcoming artists is gaining traction. Even when the content posted may be exceptional, sometimes it can become lost in the sea of content. Artistes  may want to increase their growth quickly, buying views can help with this because a sudden momentum can catch the attention of an algorithm that prioritizes content. It is a budgeted cost for many musicians and music executives as this small nudge can be instrumental in reaching a broader audience, ultimately attracting opportunities to work with brands and gain attention from other possible business partners.

  1. Leveling the Playing Field for Less Established Artistes

Established artists often benefit from large, dedicated fan bases that drive high engagement with their content, while emerging artists face challenges in achieving similar visibility. For newer talent, purchasing views can help level the playing field by advertising their content to stand alongside that of more prominent personalities. This boost can provide them with a fairer opportunity to showcase their talent, thus leveling the playing field, and reach audiences that may have otherwise overlooked their music.

  1. Increasing Reach with Fewer Resources

Promoting music or content on a large scale can be costly, and many artistes don’t have the financial resources for extensive advertising campaigns. Purchasing views offers a budget-friendly way to enhance visibility, particularly for artistes looking to reach international audiences. With a high view count, they’re more likely to attract the attention of new listeners around the world, opening up opportunities for cross-cultural reach and connection.

Buying views isn’t a substitute for great music or meaningful content, but when used strategically, it can help artistes build momentum in an increasingly competitive market. Like traditional advertising, buying views can be a practical tool in an artiste’s marketing strategy. When balanced with authentic engagement and quality work, it can be an effective way to expand visibility and support an artiste’s long-term success. For those looking to break into the industry or grow their following, buying views might just be the push they need to turn dreams into reality.

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King Charles III’s heart songs are by Jamaica’s Legends.

King Charles was delighted when invited by Apple Music to share a selection of songs he has enjoyed over the years in a special broadcast celebrating Commonwealth Day. The playlist featured music from across the Commonwealth and around the world, making it an innovative and engaging way to mark the occasion.

Music has always held deep meaning for the King, as it does for many others. It possesses a remarkable ability to evoke cherished memories, offer comfort in difficult times, and transport us to distant places. More importantly, music has the power to uplift our spirits and unite us in celebration. In that spirit, the King was eager to share a diverse selection of songs that have left an impression on him.

The show opened with the King’s Guards performing Could You Be Loved by the legendary Bob Marley. This song brought back fond memories of his visit to Jamaica in 2008 with his late wife, where Rita Marley helped organize a concert featuring some of Bob Marley’s greatest hits at the then Prime Minister’s residence—an unforgettable experience.

This year, Bob Marley would have turned 80. Reflecting on his youth, King Charles recalled meeting Marley at an event and being struck by his infectious energy, deep sincerity, and unwavering commitment to his community. He remembered Marley’s powerful words: “The people have a voice inside of them.” Through his music, Marley gave that voice to the world in a way that remains unforgettable.

The King also paid tribute to the Windrush generation, whose contributions have greatly enriched British society. Among the many extraordinary artists from that era, he highlighted Millie Small, whose hit My Boy Lollipop catapulted her to international fame over 60 years ago.

Other artists featured in the King’s selection included the iconic Grace Jones, with her mesmerizing rendition of Édith Piaf’s La Vie en Rose, as well as performances by Jools Holland and Ruby Turner, and the smooth vocals of Michael Bublé.

Through this musical journey, King Charles celebrated the rich cultural diversity of the Commonwealth and the profound impact of music in bringing people together.

https://music.apple.com/us/station/the-kings-music-room/ra.1799250540

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Beloved Reggae Legend Cocoa Tea Passes Away at 65

Colvin ‘Cocoa Tea’ Scott, a legendary figure in reggae music, has passed away at the age of 65. His wife, Malvia Scott, confirmed that he died at 4:46 AM at a hospital in Broward, Fort Lauderdale, Florida, following a cardiac arrest.

Cocoa Tea had been battling lymphoma since 2019 and, in recent months, also struggled with pneumonia. Despite his illness, he remained optimistic and courageous until the end. His wife recalled his hopeful spirit, even during his final hospital stay.

Jamaica’s Minister of Culture, Gender, Entertainment, and Sport, Olivia Grange, expressed her sorrow at his passing, describing him as one of reggae’s greatest voices. She highlighted his lasting impact on the music industry and extended condolences to his family.

Born in Rocky Point, Clarendon, on September 3, 1959, Cocoa Tea rose to prominence in the mid-1980s with hits like I Lost My Sonia and Sweet Sweet Cocoa Tea. Throughout the 1990s, he gained global recognition with songs such as Israel’s King, Weh Dem A Go Do, Holy Mount Zion, and Rocking Dolly. His song Rikers Island was later adapted into a dancehall version by Nardo Ranks.

Cocoa Tea also played a significant role in reggae events, launching the annual Dancehall Jam Jam in 2003. He performed on major stages, including Buju Banton’s Long Walk to Freedom concert in 2019 and the Welcome to Jamrock Cruise, where he made his last appearance three years ago.

Beyond performing, he recorded with renowned reggae labels like VP Records and Greensleeves Records before establishing his own Roaring Lion label around 2000. In 2008, he gained attention with his song Barack Obama, released in support of the future U.S. president.

Cocoa Tea leaves behind his wife, Malvia, and eight children. His contributions to reggae will continue to inspire generations to come.

https://jamaica-gleaner.com/article/entertainment/20250311/veteran-reggae-singer-cocoa-tea-has-died

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Spice Army Wins Red Bull Culture Clash 2025

Spice Army Wins Red Bull Culture Clash 2025 in London

The Queen of Dancehall, Spice, has once again proven her dominance, leading her crew, Spice Army, to victory at Red Bull Culture Clash 2025 in London. Held at Drumsheds on March 8th, the event saw a crowd of 10,000 music fans decide the champions of the UK’s biggest sound clash competition.

Spice Army faced off against Voice of the Streets, Native, and Homegrown in a thrilling four-round battle, ultimately securing the win with their high-energy performances and strategic dubplate selections. The team, featuring Jiggy D, Loyal Squad, Mak 10, Noah Powa, Rampage Sound, and Richie Feelings, represented Caribbean sound and Jamaican culture with pride.

A Winning Formula of Music and Surprise Performances

Spice Army set themselves apart with exclusive dubplates from global icons like Sting, Giggs, and Vybz Kartel, electrifying the crowd with their musical arsenal. The excitement reached new heights with surprise performances from Chip, D Double E, Skraps, and Lady Leshurr, solidifying their lead in the competition.

Their competitors brought strong contenders to the stage. Voice of the Streets (VOTS), led by Kenny Allstar, featured artists like Big Narstie, Ghetts, and Cristale. Native, led by Lagos artist Teezee, showcased NSG, Spinall, and Pa Salieu, while Homegrown, with DJ Jyoty at the helm, featured Conducta, Flowdan, and Lil Silva. Despite the tough competition, Spice Army’s energy, crowd connection, and musical strategy led them to victory.

Championship Trophy and New Rewards

For the first time, the Red Bull Culture Clash champions will receive custom-designed championship rings, created in collaboration with A Jewellers, in addition to the coveted trophy. The trophy itself was designed by Goldie, a jungle music pioneer and former Culture Clash champion with his Metalheadz crew.

With this victory, Spice Army secures bragging rights and the opportunity to defend their title at the next Red Bull Culture Clash. The event showcased the global impact of Dancehall and Caribbean culture, proving that Spice remains a force to be reckoned with in the music industry.

Stay tuned for more updates on Spice Army’s journey and what’s next for the reigning champions.

https://www.redbull.com/gb-en/spice-army-win-red-bull-culture-clash-2025

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Dancehall artiste “squash” arrest in Florida for gun related charges

Dancehall artiste squash also known as Andre Whittaker. The entertainer, a member of the 6ixs was arrested on February 25,2025 in Florida, United States, around 3:00 am for gun- related charges. According to the Miami-Dade Police, the artist has been charged with possession of a short-barrel shotgun, a rifle, a machine gun as well as a concealed firearm. The Miami-Dade Department records indicate a fee of US $3,000 has been set; however no warrant case date has been listed. This incident follows previous legal issues for Squash in Florida, including a 2023 arrest on immigration-related charges and alleged connections to a 2022 double murder in Lauderhill, Florida.

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Sevana and Tems Spark Excitement with Behind-the-Scenes Photos in Jamaica

Jamaican singer Sevana recently shared a special moment with Nigerian superstar Tems while the latter was in Jamaica filming the music video for her Dancehall-inspired track, “Turn Me Up.”

On Thursday, November 21, Tems took to her verified Instagram to post behind-the-scenes photos from the shoot, captioning the images with the phrase “Open your eyes” along with a Jamaican flag emoji. Just a few days later, on Monday, November 25, Sevana also shared her own set of behind-the-scenes snapshots, tagging Tems and posting a combination of the Jamaican and Nigerian flags, with a heart-shaped hand emoji between them.

While Sevana wasn’t featured in the music video, the photos sparked buzz among fans, with the two artists clearly enjoying each other’s company. Sevana, who recently released her music video for “Keep Going (Chosen)” eight months ago, is focused on her own music career. The video has already garnered 132,000 views, marking her first release of 2024. Reflecting on the song, Sevana shared, “It’s a song I wrote and still listen to, even now, to remind myself of my power and purpose. We’ve all faced trauma, challenges, and dark times. This track is for those moments when you’re unsure whether to keep moving forward.”

Sevana’s journey to success began with Protoje’s In.Digg.Nation collective, which signed a deal with Sony Music Entertainment’s RCA Records in 2020. She released her debut EP Sevana in 2016 and followed up with Be Somebody in 2020. After leaving the collective in 2022, she launched her own label, GoodHzMusic, and has released several singles under it, including “Brand New,” “Lowe Mi,” and “One More Time.”

Meanwhile, “Turn Me Up” is part of Tems’ latest album, Born in the Wild, which has already amassed over 545,000 views on YouTube within just five days of release.

This exciting moment also comes on the heels of Tems’ impressive three Grammy nominations: Best R&B Song for Burning, Best Global Music Album for Born in the Wild, and Best African Music Performance for Love Me Jeje.

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Dancehall Legend Sean Paul Awarded Honorary Doctorate by UTech, Jamaica

In a moment of immense recognition, international dancehall icon Sean Paul was conferred with the Doctor of Letters Honoris Causa by the University of Technology, Jamaica (UTech) last Friday, marking a significant milestone in his celebrated career.

This prestigious award honored his exceptional contributions to music and his pivotal role in nation-building, further solidifying his status as one of dancehall’s most influential artists.

“Sean Paul’s success with his albums and live performances has earned him global acclaim, making him the first Jamaican artist to perform in countries like Kazakhstan and Madagascar, in addition to more than 100 other nations,” UTech stated.

Before achieving worldwide fame, Sean Paul, whose full name is Sean Paul Francis Henriques, was a student at UTech when it was known as the College of Arts, Science and Technology. He pursued studies in hospitality and tourism management but ultimately made the bold decision to leave his studies to follow his passion for music. This unorthodox path led him to become one of Jamaica’s most decorated musicians, boasting accolades such as a Grammy, a BET Award, and a Soul Train Award.

Returning to his alma mater to accept the honor, Sean Paul expressed a deep sense of pride and joy.

“This is a unique kind of pride, especially because I had the chance to share my journey and insights with the class of 2024,” he told THE STAR in an interview.

“The campus has evolved tremendously since I last visited, and it’s inspiring to see how UTech continues to produce individuals who will drive positive change,” he added.

In his address, Sean Paul reflected on his evolving dreams and shared valuable advice with the graduates, urging them to embrace change and take bold steps toward their goals.

“My message to the class of 2024 is simple: Don’t fear dreaming big, adapt to changes, and remember that change is inevitable,” he said. Despite not completing his degree, he credited UTech with instilling the discipline and strong work ethic that became the foundation of his success in music.

“At that time, I was like a blank canvas, unsure of what the final painting of my life would look like or where the future would lead me. But I remained committed to putting in my best effort, no matter the outcome,” Sean Paul shared.

Drawing from his experiences in the competitive music industry, he encouraged graduates to remain steadfast in the face of challenges. He acknowledged that every career path, including music, is fraught with difficulties and setbacks.

“Someone once told me that I was well-suited to this business, which is filled with egos, disappointments, and broken promises. I didn’t give up, and neither should you,” he urged.

Reflecting further in his interview, the artist emphasized perseverance and resilience as key to overcoming obstacles.

“Keep pushing forward, and remember that brighter days are ahead,” he encouraged.

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“Spice Launches Graci Noir: A Vibrant Clothing Line Inspired by Jamaican Culture”

Dancehall artist Spice is expanding her entrepreneurial ventures with the launch of her first clothing line, Graci Noir.

The brand’s official website went live on Thursday, and Spice marked the occasion with a virtual celebration alongside her three million Instagram followers.

Earlier in the week, Spice debuted a promotional video for the collection, featuring models of all sizes showcasing the stylish pieces.

The Graci Noir line includes a range of apparel such as tracksuits, jumpsuits, bodysuits, tops, t-shirts, and dresses, each uniquely named after popular Jamaican slang phrases.

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Alkaline’s Manager/Sister Earns Her Masters of Entertainment, Valedictorian of Her Class of 2024!

Kereena Beckford, a renowned artiste manager and entrepreneur, has reached an impressive milestone in her career by earning a Master of Science in Entertainment Business from Full Sail University. Her academic achievement is even more remarkable as she was named valedictorian of her graduating class, underscoring her dedication and leadership.

Beckford has made a significant impact in the entertainment industry, particularly through her management of her brother, reggae-dancehall sensation Alkaline. Her work has helped propel his career, making her a key figure in the global music scene. Additionally, as the organizer of the New Rules Festival, Beckford has demonstrated her entrepreneurial acumen by curating successful events that highlight her ability to blend business with creativity.

This latest academic accomplishment further enhances Beckford’s expertise in the entertainment field, positioning her for continued success as she expands her influence in both the management and entrepreneurial sectors.